As you know, one of the tools in which your company or business must have a presence to reach a large number of people is Google My Business. Nowadays, this platform is more important than ever. During the COVID-19 pandemic it has shown its worth. Google My Business has helped businesses of all sizes to keep customers informed about its operations, hours, mask requirements, etc. For this reason, we recommend that if you have a business make sure you are on Google My Business and update it constantly to keep your customers informed of everything.
If you still do not have one or you are in the process of doing it and you do not know exactly what data to include, here we will tell you the 5 basic elements that you must have and how they will benefit you.
1. Keywords.
It is necessary to use the keywords that are related to your company or business in all the text spaces. In order to have a better positioning and thus it will be easier to appear in the search results when someone searches for a keyword related to your business.
It is important that we use these keywords when describing your company, giving it a name, writing exactly the services it offers, among others. At the same time, all these elements must be complete.
2. Contact information
Another equally important element. Imagine how serious it would be if a person were interested in your company but did not know where to contact you. For this reason, it is important that you include information such as contact telephone numbers, service hours, your company email, website and, above all, your specific address so that people know where they can locate you. In addition, these data provide greater security to people. Having all this information is beneficial for both the company and the customer. With the power of a click they can call your business, visit your website, locate your store in google maps, check out photos of your business, etc.
3. Photos and videos
A company that does not have a logo, images or videos is as if it had no identity and therefore does not exist. Today people don't like to read as much and are more visual.
Therefore, they will not pay attention to a Google my business page that only has text, but if what they see is text accompanied by images or videos, you will be able to generate more interest in them. It is a way for people to get to know your work, the inside of your company, your work team, etc.
It's a great way for users to get to know you better, even before contacting you personally!
4. Posts
In the same way that you keep your company's social networks updated, Google My Business should not be the exception. Uploading updates on what is happening in your company, new products or services that you offer, will allow you to keep your file updated and offer recent content to people. Avoid having the same content for months or years, add new images, posts, opinions, products, etc.
5. Reviews and ratings
Following the previous point, although this element does not depend entirely on you, it is important that you get your clients who already know you to place their review in the opinions section of your work file.
And they can contribute something positive, if a person who does not know your company sees a large number of positive opinions about your products, staff or the services you offer, it is almost certain that they will be encouraged to meet you, rather than meet another company that does not have an opinion on their worksheet.
For consumers, the background that you have as a company is very important.
These reviews are a presentation to the public that does not know you yet, it will be the first impression, so make sure they are good opinions. As we have previously mentioned, all these opinions or reviews should be answered in a timely manner. This way your potential customers will know that you are interested in your client’s opinions and if there is a problem it will be addressed promptly.
Now that you know the elements that should not be missing from your Google My Business page, don't waste any more time and start having a presence on one of the most important networks! If you would like to schedule a meeting with our team, let us know! We are here to help you and your business achieve your goals!