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  • Writer's pictureCentury Digital Marketing

5 Tips to Create an Outstanding Logo for your Brand

Your logo is usually the first thing people see and the thing they remember the most. Basically, it is the face of your company. If asked, most of us could identify some iconic logos, for example, the apple logo, Coca Cola, Pepsi, McDonalds and more. And that's exactly the point: You must spend time creating a perfect logo that is kept in people's minds.

The best logos have several things in common. There are five keys to creating a successful logo:


The main element of the best logos is their simplicity. For example, the Apple logo is in solid black or grayscale. That simplicity makes the logo easier to see and easy to remember, which is something that consumers appreciate. For this reason, many brands have aesthetic elements that are easy to digest. 

Make It Scalable

Another quality of a great logo design is that it is easily scalable. Meaning that it should be easy to place in different promotional items, either digital or traditional marketing require that your logo is easily used in social media posts, promotional items, billboards, TV commercials etc. It should appear like an impressive logo on all the media. This means that when scaled up to larger proportions on a billboard, the logo should look impressive. Similarly, if there is a need to print a logo on a smaller surface such as that of a promotional product like a pen, the logo details must still be visible.

Brand consistency

Your logo will communicate to customers about your brand, make sure that the design matches the message of your company. Depending on the image you want to give your customers you should use the colors that resemble and represent that image. For example, you might have noticed that fast food chains usually have logos with bright colors. That is because they want their customers to be easily attracted to their restaurant. Another good example is technology companies, they go for simple designs and futuristic elements in their logos.

Make it memorable

This means that you create a logo that is easy for consumers to remember, which will help you attract customers by word of mouth recommendation. Your logo should "help remind them that you exist and why you exist." Many logos hide a little hint on their logos, such as FedEx, if you take a closer look you will be able to see an arrow, and Amazon, has an arrow under the word “Amazon” that resembles a smile. 

Make it amazing

This element is what makes your logo stand out and helps you differentiate yourself from the competition. Just a glance at your company’s logo is enough to mesmerize the people. The logo functions for a company by enticing the customers again and again once they have a good impression of the design. To create an impression, make sure that your logo is unique, which means that its design should be based on a new concept so that it stands out in the crowd of logos in the market. 

To create a powerful logo design, make sure that you know your brand inside out. The logo should be a unique but simple design that conveys a brand message. It should be a versatile and scalable logo. The use of fonts and colors must be specific to the brand personality. Also, it should be special and memorable enough so that people will always remember it and relate it to your brand right away. Some companies have various designs to use in different marketing efforts. This is an option to consider if your logo is somehow complex. A set of two or three versions of your logo could work great in different promotional items. As time passes, companies decide to modify their logo, add variations or make adjustments. Remember that every time this happens, customers have to get used to it. We hope that our tips help you create an outstanding logo! If you would like a consultation to develop your branding kit let us know! We can create an amazing logo for your brand!

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