7 Tips to Promote your Online Store
If you have an eCommerce website, you know the struggle to promote your business and get more traffic. It’s true that eCommerce brings a lot of cost effective advantages over a brick and mortar store, but it’s also true that eCommerce websites have a hard time promoting their online stores and it’s a big challenge to introduce a new site to a pool of online stores, specially if you aim to compete with giants such as Amazon, Ebay, etc.
Most entrepreneurs ask themselves where to start promoting. When they start researching ecommerce tips that will help grow their online shop, business owners often get stuck with information that they may not even need to know or don’t have the means to execute. For this reason we decided to list our top 7 tips to help promote your online store no matter the size of your business.
1. Website Design
Your website will be considered your showroom, so make sure the design is as user-friendly as possible. Think of every step the customer will take, from discovering your website to the completion of a purchase. A good example is restaurants/bakeries, they need an easy to read menu with specifications, easy online ordering and great pictures!
2. Mobile Device Users
According to Google, more than 50% of all searches are performed on a mobile device. This should tell us something!! Prioritize the way mobile device users see your website, make sure it works well and the design is friendly for them.
3. Social Media Selling
Social media has become an essential part of the communication between you and your target market. Integrating your eCommerce website with social media is an amazing move for your company. Selling on social media is one of the best ways to market your brand and get them to know your products.
4. Email Marketing Campaigns
I think we have all been exposed to email marketing campaigns and it’s safe to say they work!! eCommerce websites have been using email marketing for a long time and they keep doing it because it has the ability to bring back customers again and again. A good option would be to implement automated email campaigns retargeting users that have purchased in your website before. Also, you can also send an introductory email with a promotion if they sign up for your newsletter.
This is a relatively new strategy businesses have been implementing. Influencers are professionals in an industry who have a lot of followers and they are seen as a trustworthy source. The idea is that brands collaborate with them by sending them some of their products for them to try and give a review on their social media accounts.
The majority of online shoppers make their purchase decisions based on product reviews. This goes hand in hand with our previous tip because influencers recommend your product to their audience and they will be more likely to buy it after someone they trust has recommended it. Users are influenced positively or negatively by online reviews all the time, especially when they see a good number of reviews. Using customer reviews is a great way to promote your products. There are a lot of ways you can do this, for example with a video of some of your customers reviews.
7. Easy Checkout
Easy check out is a good indicator of a good eCommerce website. No one wants to have a hard time checking out online. It is one of the breaking points between making a purchase or not. For this reason, try to have different payment options, such as credit cards, debit cards, paypal, and if you can, payment plans are becoming popular as well, there are different platforms that offer these services such as Afterpay.
We hope this blog post is useful for you to promote and grow your online store. We believe that any website needs constant optimization and different marketing strategies in each phase of your business.
Our dedicated team of website developers and designers can help you create a new website or redesign your current website. Let us know if we can help you in any way!