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Benefits of Repurposing Content

Content creators often find themselves out of ideas, it’s normal, it happens to everyone. That’s why today we want to explain the benefits of repurposing content so you consider it for your own blog. The idea is to find ways to bring your old content back to life and provide new value to your audience. Repurposing content is a great way to continue to share valuable resources to your audience by editing and changing the format. This creates new forms of work for your brand to share. It includes blogs, videos, podcasts, social media posts and more!


You may ask yourself where to start? The first thing you should do is find content worth repurposing in your blog. Review your history of posts keeping two things in mind: relevant content and high quality content. Basically your best posts. The ones that are still relevant in current conditions and the best quality content you have put out there.


Repurposing content is definitely worth trying because you already have all you need: your past content. Not only will you save time and resources, but you’ll also extend the reach of your blog and maybe find new ways to reach your audience.


Benefits of Repurposing Content


1. Use old content in a new way

If content that you created months or years ago is still relevant, you should use it in a new way. Maybe you have a very good blog post from some years ago that you could turn into a step-by-step guide or a video. If you have a lot of related content on one topic you can combine them and make a series for your audience or a guide. This works the other way around as well, if you have created a guide before you could break it up into smaller pieces and generate new blog ideas.


2. Get attention on social media

Feel free to share content again in social media, re-sharing your best work once in a while makes sense because your followers grow every day and not everyone has seen your past work. When you release new versions of your content, it helps you get more engagement, clicks and ultimately sales! An idea would be to create infographics from statistical posts, if you have a bunch of statistics about a topic, you could create an infographic to share on different social media channels. Remember that visual content is highly engaging for social media audiences. 


3. Produce content faster

It doesn’t matter how much repurposing you do, your content strategy relies heavily on blog posts. This will allow you to share complementary content in different formats. Remember that consistency is key, repurposing content is one of the best ways to save time without sacrificing quality. An example would be to re-post a blog to a different platform with some changes. Try to edit your original blog post and post it to a different platform. We recommend choosing your top performing content to have better chances of success.


We mentioned blog posts as the main source to use for repurposing content but interviews, product demonstrations or reviews could also work if you put them through the same process. This could influence buyers who are near the decision point or at any stage of the buying process. Repurposing content may not seem very helpful at first but we can assure you it comes in handy when you are out of ideas or short in time. You could end up with double the content in half the time and with good results.


If you need help with content creation, the team at Century Digital Marketing could help you! Give us a call to receive a free proposal for your business!

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