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  • Writer's pictureCentury Digital Marketing

Benefits of Using LinkedIn for Businesses

LinkedIn was launched in 2002, and by 2008 it had more than 25 million registered users. Nowadays, connections can help your business grow brand awareness and generate leads. That is why it’s important to establish a presence in social media platforms like LinkedIn. Some of the benefits of using LinkedIn for businesses are; increase of word of mouth, new business relationships, increased credibility and exposure of your products or services. 

Here are 4 LinkedIn tips you should start practicing right away:

1. Create a company page

Think of it as something similar to your Facebook Page, proper set up is necessary to differentiate your business from a personal account. This page will be used to tell other people about your products and services, and engage with them with different content you can post and share. Make sure you display your company logo and description. Also, complete the section of keywords, which are specialties of your business, these keywords make it easier for other people to find your business. 

2. Define your goals

Defining your goals is a great way to start. Whether you have one goal or many, it’s important to strategize around them. Your goals will help you measure how your efforts are working and your success. Also, start by thinking about your target audience. This will help you tailor your messages to them.

3. Publish content often

The best way to grow your audience is to post consistently and keep them interested in your content. Consider writing about updates, recommendations, answer questions your audience might be interested in, and don’t forget to incorporate other people’s content by sharing from an external source.

4. Ask your employees to connect with your company’s LinkedIn page

A great way to start to grow your audience is by connecting with your employees on LinkedIn. They are your company’s advocates and they have connections that can potentially grow your business. A good idea would be for your employees to add their position at your company in their own profile, that way, your page will be linked to their page and their profiles will appear on your company page. 

LinkedIn is a powerful platform for companies. It doesn’t matter if your business is new to LinkedIn, there is always an opportunity to connect with other companies and professionals. This platform will allow you to grow your credibility as a business, create long lasting professional relationships, and share expertise with others.

If you would like to establish a presence on this platform, let us know, we can help you achieve your goals!

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