2021 brought us so many changes in the area of digital marketing, and now as we enter the new year the marketing departments in companies are beginning to prepare their plans to have a successful year 2022 in the digital world. With this in mind, we present these 6 trends that will surely play a fundamental role in digital marketing strategies in the world during 2022.
1. Artificial Intelligence (AI)
Companies in sectors such as banking, retail and healthcare are already starting to use artificial intelligence in their marketing activities. Although AI is most often used in marketing automation to automate basic tasks such as creating traffic reports, keyword recommendations for organic searches, etc., today artificial intelligence is exploring predicting what customers are likely to go shopping for, based on their previous purchases and activities.
Although the issue of privacy remains an essential factor for the present and in the future, it is a fact that artificial intelligence is already involved in digital marketing as well.
2. Content Marketing
Content Marketing is increasingly important and is a fundamental part of your digital marketing strategy. Do you want to stand out in your sector? So you need to align your PR, your leadership and your SEO. By aligning these three key areas, your company will enjoy greater visibility, credibility, and authority. How does this type of strategy work?
First, you must work on the B2B content of your website. Once you have a solid foundation of authority on different topics, you add the element of public relations to gain credibility, where others are citing or mentioning your high-quality content.
Lastly, make sure people are linking to your content generated under certain topics that you want to grow on.
3. Marketing with priority for mobile devices
The world is increasingly mobile and people are spending more and more time online. In the world of marketing, the way people shop has changed along with the increased use of the Internet, and this includes the way people access the Internet.
As more and more people use smartphones and tablets instead of computers to search for products or services on the web, companies must create content adapted to mobile devices that will rank better in search engines.
Nowadays, it is not enough to make an adaptive or responsive web design, now we need to focus on having a website working in optimal conditions, so that users who visit our website have a satisfactory experience when using it.
4. Events with an online presence
There is no doubt that in the wake of the COVID-19 pandemic, virtual events became the mainstay for continuing to engage with customers and prospects. So as people begin to get comfortable with physical encounters, marketers are faced with a choice. Should we go back to events that are held only in a physical location? Or should we remain virtual to appease consumers who enjoyed attending live events from the comfort of their homes?
It seems that the answer is to apply a hybrid approach. When planning events for 2022, make sure your live events have a strong digital component and, wherever possible, use technologies such as AR (augmented reality) and VR (virtual reality) to create an immersive experience. for those who wish to attend digitally.
5. Fast-response marketing
The ongoing pandemic has forced marketers around the world to think on their feet. Adapt their strategies and change the way we approach customers. As the economy started to activate in 2021, suddenly, marketers were forced to rethink their strategy for the year, changing rapidly and (in some cases) with little success. As a result, in the coming years there may be an increased demand for agility from marketing teams and communication professionals.
In conclusion, digital marketing will continue to grow in 2022 and the challenges remain very great. Changes continue and the use of artificial intelligence and where new content will play an increasingly important role. A digital marketing agency or an SEO agency is important to establish a solid and reliable strategy for your business. At Century Digital Marketing we stay on top of all the changes in digital marketing, let us know if you are interested in setting up a meeting with us!