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  • Writer's pictureCentury Digital Marketing

Digital Marketing Trends To Look for in 2020

As 2019 comes to an end, it’s important to keep in mind the newest and upcoming trends of digital marketing. The internet makes sharing information more accessible than ever before, therefore, it has become easier for companies to generate brand awareness. Now more than ever, companies need to keep up with the competition and the trends.

Every year we are presented with new applications, changes in social media apps, and companies need to adjust to these changes if they want to keep their place in the minds of consumers. 

Here we explain 5 upcoming digital marketing trends you should watch out for in 2020:

Video Content

It’s no secret that consumers feel attracted to videos on social media. That is why this trend has grown so much since it was introduced! Companies use this tool to portray their products or services and engage with their audience by providing useful information. This also creates a bond with customers. We are very likely to see content in the form of video more frequently.


Studies have shown the effectiveness of companies working with influencers. Many consumers consult social media before trying a product. For this reason companies have started to collaborate with influencers by sending them their products for their review. This trend is expected to grow in 2020 as more brands will be reaching out to influencers.

Private Messaging

Many companies will start shifting their focus to the use of private messaging apps. Some of the apps that have gained popularity are WhatsApp, Facebook Messenger, Viber and WeChat. Instead of using emails, companies are starting to use these apps as well as private messaging groups. 

Customer Retention

Companies understand that it takes less money and effort to keep existing customers than attracting new customers. For this reason, it is expected to see companies increasing their efforts in the middle and late stages of the buyer’s experience. Customer reviews are a good way to always be aware of how customer’s feel and what could be improved. 

Targeted Advertising

If your brand sends tailored messages it is very likely that people will buy the product. Companies use digital advertising to market their products but if this is not done correctly it can be annoying for consumers. Irrelevant ads are disregarded by people and sometimes can leave a bad image of the company. We are starting to move into an era where social media platforms allow businesses to better target their audiences and users will be viewing ads that are relevant to them.

If you own a business, it’s important to stay on top of the current marketing trends to be able to keep your brand in the minds of consumers. Just like the big companies, you can start including videos in your social media pages, reaching out to influencers, and using private messaging apps to answer questions from your customers. After all, businesses are built to cater to the consumer!

Let us help you with your new year’s resolution, reach out to Century Digital Marketing if you are interested in a digital marketing strategy!!

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