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  • Writer's pictureCentury Digital Marketing

Does My Business Need Email Marketing?

Email marketing is the use of email to promote your business, brand and products or services. It is used to maintain current customers informed, encourages purchases with the use of offers and coupons, it’s also used to try to convince potential customers to get to know your brand and make their first purchase. Email marketing is an effective way to communicate your promotions or special sales. Overall, your customers want to stay informed about your brand, and email marketing can make it happen.

There is a misconception in today’s time that email marketing has become outdated. Although it has been around almost since the beginning of the Internet, email marketing has evolved through the years and is still a very useful marketing tool. It’s the most direct and effortless way to communicate when targeting a big audience, in this case your customers.

Why is it useful for businesses?

Online shoppers often subscribe to store or product emails to stay informed on the brands they like. As previously stated, marketing through email allows you to reach a big audience. Nowadays, emails can be opened in computers, tablets and even cellphones, which makes it easy for the consumer to see it. This makes email marketing one of the best marketing tools out there. 

Unlike all the other forms of marketing, email marketing is done with the users consent. Having said so, people are less likely to ignore the advertisements because they have subscribed to them. This is different from ads on social media or other traditional media such as TV and radio. Customers are more likely to ignore your message because they didn’t request it.

How can you integrate email marketing with your social media marketing?

As you might know, it is important to integrate different marketing tools in your strategy. Email marketing works well with social media marketing Because they go hand in hand. You can include buttons that go straight to your social media page in the emails that you send. At the same time, you can use social media to gather an email list.

To do this you can provide a link for your social media followers to subscribe to your email list. Another good idea is to run a giveaway on your social media profiles that requests people email. This will generate a good email list of people interested in your brand and products.


Not every email will be interesting to each one of your subscribers. Having said so, it may be a good idea to segment your email lists and create different emails that can be sent to your different audiences.

There are many ways to build your email list! You can start by creating an email registration in your own website, that way visitors can subscribe to your list. There is a wide range of content to include in your emails. We recommend that you plan the content of your emails beforehand.

For example, you can include links to your website blog, loyalty promotions, customer reviews, information of new products or services, special offers or coupons, and more. The content of your email really depends on the kind of business you are in. 

If you are interested in starting an email marketing campaign let us help you! 

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