How can a business reach over 1 billion people, target a specific audience, and have direct contact with customers? Facebook! Any business regardless of its size should consider advertising on Facebook. It presents an amazing opportunity for a company to grow its audience globally, make online sales, advertise products or services, and serve as a platform where customers and potential customers can engage in conversations about the brand.
Small businesses benefit greatly from using Facebook as a marketing tool because they have the opportunity to reach the exact target audience with a personal approach. Contrary to big corporations, small businesses often offer niche products or services. With Facebook, these small companies can target their audience based on that niche!
Let’s discuss some of the benefits of using Facebook for small businesses:
1. Accessibility
Customers can log into their Facebook account anytime to check information on businesses and their products or services. Facebook is accessible from virtually almost any device that can connect to the internet. This presents a great opportunity for businesses to share their content as well as having it seen.
2. Website traffic
Images and videos that appear on the News Feed section will attract customers to the company’s Facebook page. Viewers are more likely to get to know the brand and make a connection with it by taking a look at the company’s profile. This provides the opportunity to convert visitors into shoppers.
3. Brand Awareness
Through social media you can show your company’s products or services, post updates, news and events. It not only targets audiences, but it also engages the visitor with the brand and its culture. It’s recommended to show-case your brand as a whole, explaining what you do and why you do it.
4. Customer Service
Facebook is a great way to offer customer service to target audiences. Customers and potential customers can research products/services, read reviews from other people, ask questions directly to customer service representatives and more. For businesses, it presents a good opportunity to enable one-to-one interactions with their audience and solve their queries as soon as possible.
5. Gather Leads
Businesses have the chance to gather leads in the form of email addresses to build their own database, this will allow them to contact their audience outside of Facebook. Most businesses do this through giveaways or subscription to newsletters. Then, businesses can email their audience as often as they would like, allowing the audience to directly connect with the brand.
Facebook is beneficial for any business regardless of its size. Targeting the right people can make a great difference for your business. Before you decide to open a Facebook page for your business, think about your goals and objectives. Keep in mind that a strategy is necessary to achieve results and take your business to a better position in the mind of consumers.
We can’t imagine running a business and NOT using Facebook! At Century Digital Marketing we offer Social Media Management services, let us know if you are interested!