Even though there are some other popular social media tools like Instagram and TikTok, Facebook still dominates the market with its more than 2 million monthly users. It continues to be the most popular social network in the world.
If you want to make sure that your company's content reaches the eyes and ears of consumers, having a strong presence on Facebook is essential. To get the most out of your Facebook page, you have to adapt your presence on this platform. Always keep in mind that your goal is to attract and caution visitors, drive to your website and turn them into leads and ultimately loyal customers of your brand.
To help you we've compiled a list of practical tips on managing your business Facebook page that will help you make the most of this social network.
1. Create a company page
First, you must create a company page (do not use a personal profile) that represents your brand. Pages resemble personal profiles, but have exclusive tools for companies and organizations. Your followers can like the page to see updates in their news section, something that is not possible with personal profiles.
With this, you will not only be able to increase the potential of your company on Facebook, but it is even against the Facebook Terms of Service to use a personal account on behalf of something other than a person, as in the case of a company. If you already use a personal profile for commercial use, we recommend that you convert it to a company page as soon as possible.
2. Use a good cover photo
The design of the Facebook pages allows you to place a cover photo at the top of your company page. You will need to optimize the cover photo to capture the attention of new visitors, encourage them to explore your page and learn more about your brand, in addition to optimizing the page for the Facebook mobile app. Keep in mind the guidelines for Facebook pages for better use.
3. Add a great profile picture
Choose a profile photo that your visitors can easily recognize, such as your company logo or an image with your face if you are an advisor or have a personal brand. Being easily recognizable is extremely important for people to find you and like your page, especially when searching on Facebook. Your profile picture appears at the top of the Facebook page and is the thumbnail image displayed next to all your page updates, so choose wisely.
4. Optimize the “Information” section
The "Information" section is one of the first places people see when they visit your page. Make sure you have all the complete information, include anything a customer may look for in a page such as phone number, address, hours, website etc.
5. Choose a call to action button (CTA)
You can choose from the pre-designed button options and link them to any website that helps your company's goals. You could link it to your home page, your landing page, a contact sheet, a video, or anywhere else.
6. Post at the most convenient time for your audience
Another frequently asked question is, "When is the best time to post to Facebook?" Actually, there is no one correct answer. Depending on the companies, the convenient days and times to post may vary. The most effective moment depends on the use that your audience makes of Facebook, the region you are targeting, the content of your publications (if they are fun or more serious, for example) and your goals (such as the number of clicks or the times that are shared), among other factors.
We hope this quick guide can set you up in the right direction. Remember that social media in general is a powerful tool that can help you grow your business. Having a presence on Facebook could connect you with your audience and potential audience. It is important that you start working on your business Facebook page right away to have all the information complete and keep updating it as you need. Facebook is a very flexible social media platform and it brings great benefits for businesses. Remember to keep up to date with changes to take advantage of all the benefits this platform offers. If you would like to make an appointment to discuss your social media strategy with our team we would be happy to assist you!