Small business owners and directors of nonprofits simply cannot do it all themselves. That is why it is important to have employees, or hire a marketing agency to help get things done. But what happens when you get separated from a staff member? What do you do when that employee who leaves has the keys to your company's social media accounts?
Fortunately, there are ways to protect your business from an event like this. Next, we are going to go over each of the Facebook page roles, the difference between a Facebook admin and moderator, and how to add and remove users from your Facebook page.
How do you get help with your social media marketing while protecting your Facebook page and business reputation?
The Facebook Page role settings allow you to limit the amount of access your employees have to your Facebook Page. Everyone who works on your page can have a different role, depending on their job, while you maintain control over how much freedom your employees have to act on behalf of your company.
Use Facebook Page Roles
To find the role settings for your Facebook page, go to your Facebook business page and look for the Settings option in the menu on the left. Then click the Page Roles option. Here you can see a list of people who have access to your page. You can remove people from existing roles on the page or add someone new to your page. When adding someone new, Facebook allows you to look up their name or add them by email.
Types of Facebook Page Roles
Now that you know where to find Page's roles, the question is how do you know what the appropriate role is for your staff members?
There are six different types of roles for the people who manage Facebook pages, and each has different levels of access. You can have as many users on your page as you want, and you can have multiple users assigned to the same role type. However, each person needs their own personal Facebook account to add to a page.
Administrator
A Facebook Page Manager (short for admin) has the highest level of access on a Facebook Page. Administrators can manage all aspects of a Facebook Page, from assigning roles and changing the roles of others to posting to their page and sending Messenger messages on behalf of the company. They can also create Facebook ads and view analytics (also known as Facebook Insights) for the page. Also, if an Instagram account is connected to their Facebook page, administrators will also be able to access the linked Instagram account. Since this user role can do a lot, you should make sure to limit this level of access to as few people as possible.
Editor
A Facebook page editor has all the access of an administrator, except for adding and assigning page roles. They can post to the page, reply to messages, create ads, and view Facebook Insights, as well as access any Instagram account linked to the page.
Moderator
Page moderators have less access to Facebook pages than administrators and editors. They cannot post content on the page, but they can reply to comments posted on the page by their customers and fans. They can also send messages, create ads, and view Facebook Insights. If an Instagram account is connected to their Facebook page, they can reply to Instagram comments, send direct messages on Instagram, and create ads for the Instagram account.
Advertiser
Users in the advertiser role are limited to creating Facebook or Instagram ads for the page, viewing Facebook statistics, and seeing who posted as the page.
Analyst
This role has the least access of all the roles on the Facebook page. An analyst is restricted to viewing Facebook Insights and seeing who posted only as the page. They cannot create ads or post on behalf of the page.
Custom Facebook Page Roles
As the title suggests, a user with a custom Facebook page role can have a combination of permissions, which are set by the page administrator. For example, you can configure a user to have access to moderate posting and revenue statistics, but not to view full page performance or post content. This allows you to customize user roles based on your unique needs.
You should note that custom settings are only available for Facebook pages that use Business Manager.
How To Use Facebook Page Roles For Your Business
As a business owner, your personal Facebook account must be set up as the administrator of your Facebook page. If you choose to assign an additional administrator role to someone on your staff, make sure that person is someone you trust.
Remember: Page administrators can reassign roles. This means that if you and the person you have assigned as an administrator have a fight, you can remove him as an administrator and gain full control of your Facebook page. Unless you have a co-owner or trusted family member, we recommend that you only assign the admin role for your Facebook page.
The best role for someone who is helping with their Facebook page is Editor. These users can help with the day-to-day activities of your Facebook Page and you, as an admin, can remove publishers once they leave your company.
If you have an employee or volunteer who only helps with customer service on your Facebook page, such as someone who answers customer questions or responds to incoming comments, the moderator role may be the best for them.
The advertiser role should be assigned to anyone who works strictly with ads for your business.
Lastly, if you have staff who help you with content planning or strategy, you may want to give them access as a Facebook Page Analyst so they can learn what type of content works best for your Page.
Tip: If your business runs a lot of ads or has a lot of people working on your Facebook page (think 10 or more), you may want to set up your page through Facebook Business Manager, which is more useful for complicated or advanced business setups.
Play smart when it comes to social media access by using Facebook page roles appropriately
It's great to have help when it comes to social media marketing. By keeping the list of roles on your Facebook Page clean and manageable, you always know exactly who has access to what, and can quickly change if there are staff changes.