Black Friday and Cyber Monday present a unique opportunity for small businesses to impress your customers since these are the days consumers go all out for holiday shopping. Make sure your business is prepared ahead of time. Some ways to do so are; increasing marketing efforts, testing your website and preparing financially. These three critical strategies will help your business be prepared for the busiest weekend in the retail industry.
Invest in Marketing
Before you open the doors on Black Friday, consider investing in a marketing strategy prepared specifically for this holiday. Study your audience and create a list of your goals. If you decide you want to increase sales, create brand awareness, or both. Consider hiring a marketing agency, they will help you create a strategy that will include all the necessary tools to make it succeed.
Test your Website
We often think of Black Friday as the day in which people line up at stores and buy a ton of things, but holiday shopping has evolved through the years. Nowadays Black Friday also involves online deals that start before thanksgiving and last until the next week. A great advantage for consumers is the fact that they can start with their Black Friday shopping at any time, using their smartphone. Since there are deals happening literally everywhere, it is critical to make sure your website is ready to handle the increased traffic for these days. Testing your website will give you a better idea of any weak points you need to strengthen in order to support the extra traffic you might see during these days.
Have a Back-Up Plan
Try to think of different scenarios and make solutions for them. We understand that it may be hard to think of every little thing that can happen, but anticipating all these possible scenarios will make you and your team feel confident when they receive the customers.
Often, preparations for Black Friday and Cyber Monday get in the way of preparing for financial hurdles, take into account that the holidays bring extra expenses for business owners as well. You have to prepare with additional promotions, marketing and maybe even pay your employees for overtime hours.
Black Friday and Cyber Monday are always promising days for businesses. Start preparing now to avoid bumps in the road. Keep in mind that an extra budget for marketing can go a long way. Make sure you test your website several times just in case there is something that needs to be fixed. And also, have a back-up plan for all the things that could go wrong.
If you or anyone you know need some help with paid advertising, Century Digital Marketing can help you out. Lets schedule your free consultation:
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