Instagram stories have become very popular among users of this social network and companies cannot be left behind in the use of this tool to improve engagement within their digital strategy. Even though some users do not post content daily on Instagram, they use stories to share some quick snap of their day to day activities, interactions with customers and creative content.
As you might have noticed, stories only last for 24 hours, that is why they are said to be more spontaneous. Many users have saved their stories in their “highlights” for them to be available on their Instagram profile. The highlights can be saved and edited as you like. Also, you can include a cover and make them look nicer on your company’s Instagram profile. Today we want to share some tips with you so that you learn how to get the most out of Instagram stories for your company.
Here are some ideas to make creative stories on Instagram:
Post consistent content
If you are including Instagram stories in your company's digital strategy, do not publish content every day. Many people have the mistaken idea that the success of this tool is in the consistency of the content, when in fact the importance is in the powerful content that is published. Remember that quality is more important than quantity! We cannot define an exact time for the strategy to be successful. Post once a week or three times a week, it depends on the calendar you have planned according to your strategy. Also take into account the type of content you are sharing, some companies need to post more frequently than others.
Create series weekly
Using storytelling in content will always be an effective way to connect with your followers. If you dare to implement series, you can start to create expectations about the content that you will show them. Before creating a series for your company's Instagram account, you have to review what can most convey the identity of your business and what is much more relevant to your ideal client. You can offer them a series of "Monday tips" or some other creative idea that can become popular with your audience. That way you can create anticipation and interest your audience.
Share promotions
Discounts are always important to the community and sharing them through stories is the ideal way to ensure that they are passed on in the most creative way possible. You can also use stories for a social test or to promote a hashtag. Do not forget to republish the posts that other people tag you in, it is always exciting for users to see their names in your stories, they feel they are important to you and that you are interacting with them.
Behind the scenes
Stop for a moment to think about all those situations that are of interest to your users. Explore everything and do not rule out any situation, because something that could be boring for you for other people can be really fascinating. The behind the scenes can be about anything, for example: you could make several stories of your work team presenting a new product that you are about to launch. Another idea is to present your team and some facts about them. It is important to remember that the success of any publication is in sharing valuable content that serves both to educate and transmit experience.
It doesn’t matter what you post on your stories as long as it is related to your company. Post as often as you like or as little as you prefer. There are no rules for stories, because as we previously mentioned they are spontaneous and informal. They are used by a lot of users to share their daily activities. The main advantage is that you don’t need to think of captions, or the design of the feed. Take interesting content to stories and make sure you reply to your audience and repost their stories if they tag your account!
At Century Digital Marketing, Instagram stories are part of our social media management package, let us take care of it. Ask us where to start, we would be happy to give you a free consultation for your business!