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  • Writer's pictureCentury Digital Marketing

Instagram Tips for Businesses

Instagram is one of the most popular apps nowadays. Over 300 million people use it to share their photos, videos and stories every day. Businesses have decided to take advantage of this platform to interact with consumers and share content with regards to their products and services. Also, we can notice an increase of brands going on Instagram and doing partnerships with celebrities, influencers and even collaborating with other brands. Local businesses also benefit from having an Instagram profile because they can target local people easily and grow their audience. If you have decided to take your business to Instagram, there are a few things you should keep in mind when using Instagram for your business: 

1. Make sure your bio is complete

Pay attention to the bio section of your Instagram profile! Make sure you are adding all the information needed for a customer or potential customer to find you or contact you. You can also explain a little bit of what you do and include a link to your website.

2. Use a Profile Picture that People Recognize

It’s important to choose a profile picture that people are familiar with. For most businesses this means using your logo. There are some brands that choose to use their mascot or spokesperson as their profile picture and that's ok too!

3. Pay Attention to Your Feed

Some of the most successful Instagram accounts have created harmonious feeds by selecting a color palette or a distinct style. Your branding package may come in handy with these kind of decisions, but don't be afraid of trying new styles. 

4. Create Good Captions

Captions give you a chance to enhance your content. Some people prefer to use captions to tell a short story, others prefer to ask questions and encourage conversation, it depends on your personal preferences. 

5. Post Consistently

Publishing frequently can help your audience interact with you more. The frequency of your posts will keep you at the top of consumers mind and will also help your brand have a deeper connection with the audience. 

6. Respond to Comments and Direct Messages

Responding to comments and direct messages is a great way to build a deeper relationship with your audience. It is good practice to let your audience know you are listening and what better way to show them their opinion matters! 

Although these are just a few tips on the use of Instagram for businesses, you can start by following these tips as the basis of your Instagram account.

As your account grows, the work might increase, make sure you have a plan and continue to post as often as you can to increase your audience and interaction with them. Remember that businesses have a great chance of growing with the proper use of social media.

If you need assistance with page management reach out to Century Digital Marketing for a free consultation!

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