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  • Writer's pictureCentury Digital Marketing

Mobile Marketing: How to Build A Direct Link With the User

New times require new ways of working and methodologies. Also or, rather, above all, in the world of marketing. That is why mobile marketing has come to stay, because people's lives have changed, their habits and the way they communicate. Your clients or potential clients have adapted to new technologies and make use of them on a daily basis. And if you want to be in contact with them, your way of marketing must also change.

What is Mobile Marketing?

Mobile Marketing refers to the opening of a personal channel between your business and your clients or potential clients through mobile devices in order to promote your products and / or services.

Today's mobile phones look little like those of 15 years ago. They no longer serve only to make calls, and in fact in a large percentage of cases, especially among young people under 45 years of age, precisely that use is the one that is least given. Tablets are used for hours, for non-work reasons, every day. Taking advantage of these devices to connect with the public that interests you is definitely a good idea.

Mobile marketing techniques and tools that can help your business

The strategies and tools of mobile marketing are multiple and varied. You can opt for one of them or establish a combined strategy with those that are most interesting for your business.

Mobile searches

Responsive design is essential, loading speed prevails and it is necessary that navigation with a touch screen be comfortable. A mobile SEO strategy is already essential for the vast majority of businesses.


Many users do not deactivate geolocation that, by default, comes installed on most mobile devices. For some physical businesses, this opens up a great business opportunity. For example, if you have a chain of several bars, restaurants or stores, you can point out the closest one with the specific offers for it.


The use of APPs is daily among users of mobile devices, and whether they are native or hybrid applications, they open up many possibilities for you to reach your potential customers and clients in a mobile marketing strategy. It is a great investment that allows a high degree of interaction.

Mobile advertising

They are mobile ads that have little to do with traditional static banners and ads. Above all, it is necessary that they are not intrusive and that they improve the user experience. Animated banners, videos, interactive or expandable ads, for example, are a good example of mobile advertising.


There are companies specialized only in this type of advertising, such as Groupon, which are very successful with coupons. But you don't have to stop there; You can implement a simple system of discount coupons and offers on your website or on your social networks, which now the user no longer has to bother with printing and can always carry it with them, or offer it on websites or blogs of your theme as advertising and offer your products or services to its users. The chances of conversion, by always carrying it with you, are very high. The fact that they are offers with a limited date or time of use, push the potential client to use them "so as not to lose them". Also, if you are in the business of eCommerce, it is a great opportunity to encourage users and new visitors to buy from you, a coupon can make them buy again or buy for the first time.

Email marketing

Checking your email inbox is now as simple as receiving a call. You can do it anywhere and anytime, in seconds. Since the client has given you his address, you already have a few points earned in favor of his trust. Do not hesitate to take advantage of it. Of course, with two premises that you should not forget for this mobile marketing tool to be effective; use responsive design templates and do not send spam or junk mail to those who have not previously requested to receive your newsletter, newsletter or communications in this way.


Text messages and multimedia messages are another good way to reach your customers within a mobile marketing strategy. After all, it is a very direct way to reach mobile phone users.

Mobile marketing campaigns

Within the possible segmentation in some platforms where it is interesting to be present with ads, there is the option of targeting those who are using a mobile device. Google Ads, Bing Ads, Facebook Ads, Instagram Ads, Twitter Ads, Youtube Ads and others already allow it.

QR codes

By generating these types of codes, you can offer your customers and potential customers more information about your products and / or services or discount coupons for subsequent purchases.

Google My Business

Keep in mind the possibility of appearing on Google maps, which provides great visibility to a physical business and will improve your traffic from search engines at the same time.

Social media

These are one of the most powerful tools that you must put at the service of your business. Facebook, Instagram, Twitter, YouTube among other social media networks can help your brand gain visibility and popularity. Also, don’t forget that Instagram and Facebook have options to shop directly in the app, if you have an eCommerce business this is a great chance to showcase your products.

As you can see, the tools that you can use in mobile marketing are multiple and varied. Combine several in your strategy and boost your business in a very profitable way thanks to the users of mobile devices, which are growing every day. Let us know if you would like to have a meeting with the Century Digital Marketing team to discuss options for your business!!

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