Social Media Video Platforms to Consider
It’s no secret that adding video to your social media campaigns is one of the most effective ways to generate more attention and reach your audience. Statistics show that more than 50% of consumers prefer video content over any other type of content. To give you some ideas, we’ll look at different social platforms for video marketing, their key characteristics, and the type of content that will help you reach your audience and increase engagement.
YouTube is without a doubt one of the most popular platforms for video streaming. It is hardly thought of as a social media platform, but users are able to connect with each other, like videos, share them and find new and exciting content just like any other social media platform. YouTube videos can help your brand showcase your products or services, share customer testimonials, and much more. A good practice is to show your products in action, remember that people are on YouTube to watch videos, not to buy products. The key to great YouTube content is storytelling, make sure your videos are relevant, engaging and quality consistent.
Facebook introduced Facebook Live back in April 2016. This is a live video streaming service that lets you broadcast from your mobile device. For marketing purposes, it is a great way to communicate with your fans and followers and build authentic relationships. A good practice when you are on Facebook Live is to promote your video on other social media platforms. Providing a link on your social media will increase your chances of getting more engagement and it will be easier for users to tune into your video on Facebook.
IGTV offers a different way to reach your audience by building a library of videos formatted specifically for IGTV. Users can find a preview of your IGTV on their Instagram main feed, and also in the discover section. Usually, IGTV videos last between 15 seconds to 15 minutes, but statistically, videos that last between 3 to 5 minutes do better among Instagram users. A great characteristic of IGTV is that it is designed for users to view on smartphones so they don't need to move their phones into a horizontal position to view them. Remember to use hashtags and be strategic, you should only use a few relevant ones and put them in the video description.
The use of video on social media platforms is increasing rapidly, but brands need to find ways to be interactive with their audience and engage with them in all social media platforms one way or another. There will always be one that is more effective for your brand, it’s only a matter of trial and error. A good start would be to try the platform where your target audience spends more time. Remember that your videos need to be quality consistent, engaging, and entertaining.
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