Have you ever visited a website and closed it without even spending more than 2 minutes on it? I think we have all been in the exact same position. There are different types of website styles that businesses can use to attract their audience. From ecommerce websites to informational websites there are plenty of characteristics that websites include to provide an excellent user experience.
Whether you are starting a new business or rebuilding your actual business website, we can't stress enough the importance of having a responsive website that customers can rely on.
Statistics show that more than 80% of consumers search the web for a product or business before making a purchase. For this reason, business owners have been dedicating their resources to building websites. With this in mind, consider your website as an online showroom to showcase your products and services. Your customers will be able to search for products, read reviews, detailed information and even make their purchase.
Good website styles have the potential to retain a customer’s attention, provide a pleasant experience that makes them purchase your product and even return or recommend it to other people.
Layout and Website Styles
This is one of the most critical decisions in the process of building a website. There are two main things you need to consider when choosing between the different website styles, your business type and customer profiles. First, you need to decide what kind of layout works best for your website visitors. This forms the base of your website style and the user experience. There are two types of website layouts:
Static Page Layout
This is considered the simple business website. It includes landing pages and informational websites with plenty of pages. This website layout does not provide customization for other devices such as tablets or smartphones. Meaning that the experience is the same if your audience accesses your website on different devices. Usually, these sites are created for simple purposes such as sharing information.
Responsive Layout
In order to provide an easy transaction process and a better user experience, businesses have started to adapt more complex website styles and layouts. A responsive layout allows businesses to adapt their website to the browser or device their audience is using and transfer the content to fit well. Having this website style should be your top priority, because it allows for a much better user experience.
Now that we explained the two layout options, which is the foundation to your website, let’s continue with website styles. These are the changes you can make to the overall appearance of your website.
Here are 4 types of website styles that we believe are the most appealing.
1. Brand Colors
Brands have been using color’s psychological effects in their brand colors. This continues to their communications, including their website styles. A good example would be financial institutions, they use the color blue, which is used to install calm and trust to spread confidence among their customers.
2. Hero Image or Video
Also known as web banner image, a hero image or video refers to the image in which the website’s home page is focused on. It’s generally located in the front and center. Web designers have made photos the main focus of a website. The main purpose is to show transparency to their audience and show them who they are as a brand.
3. Animation
Website designers have been using animation to convey a complex message in a simple way. It’s used to turn complex messages into simple videos using illustrations. The purpose of this website style is to be informative yet engaging to retain the audience.
4. Ecommerce Websites
This website style is primarily used by businesses that have products to sell to potential customers. The goal is for customers to search and buy your products online. Some people might think that managing and maintaining their inventory is difficult but website builders have made it easier for business owners.
As we have previously mentioned, website designs should be based on end user experience, which is the process a user takes on a website from the homepage to the completion of a purchase. Consider that users quickly scan websites, which is why it is recommended to use infographics, images with text, video clips, and other media to communicate the content on your website.
Our team has experience in creating customized website design and development based on the type of business they serve and their target audience. Contact us for more information on how to get started.