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  • Writer's pictureCentury Digital Marketing

What is user experience (UX)?

It seems like a new term, but the concept of user experience (UX) has been with us since the beginning. It is related to the interactions that a user experiences when they are browsing a web, App or any online platform, here they are in charge of evaluating how they find what they are looking for easily and quickly.

The design of a website may be the first example of user experience that comes to mind, but that is not everything. This is not just about aesthetics, but about how the user works or feels. Although the visual aspect is something important, it is only a part that complements the process, evaluating the experience of the user during its use is what allows us to rate the customer's trip.

Remember that usability is the main focus. If something looks good, but is not useful, the user will most likely lose interest. UX-focused design is customer-focused, therefore, it is in constant change and adaptability, but it also seeks to meet the objectives and goals that a business sets for itself. We speak of an interconnected experience at all levels.

UX vs customer experience

Before knowing the advantages of developing or having a project focused on user experience, we must recognize how it differs from the term customer experience. Sometimes both are often confused, but in practice it is possible to recognize the importance and the responsibilities of each one.

Customer experience refers to the experience that a consumer has with a company, from the first interaction to completion. That is, it begins when the user is interested in the brand, knows it, acquires the product / service and then becomes part of its community.

Now, when we think of UX, we refer to that experience that the user has when using a product or interacting with it, be it a web, app, device or something physical. In this process, we focus on the usability or usefulness of being in contact with it.

Why think about UX?

A good experience allows the needs of the user to be met and catered for, achieving the objectives for which a product or site was created. Therefore, what is sought is for the user to browse, interact and enjoy when coming into contact with the product.

The main thing to remember is that the user experience depends on the interface, usability and that the user completes its purpose without inconvenience. We can say that UX makes interfaces useful.

The purpose of the UX methodology is to facilitate the processes for the user and seeks to improve people's lives, through products that manage to add value to their day-to-day.

It helps you achieve the loyalty of users, thanks to the positive experiences that they have, which makes them link with the brand or product, ensuring that they remain loyal customers.

When you bet on implementing the methodology, the sales opportunities of the business are increased or potential customers are reached, thanks to the optimization designed for the users and what they need.

How to improve the user experience?

Developing a platform focused on usability or on providing optimal service to users, must meet certain points to obtain the best results. Taking into account the elements that go beyond a visual design, allows to provide a positive experience to the user. Having said all this, here are some points that should be taken into account:

- Communicate clearly and with a universal language. This applies from the writing of the content that can be presented to the actions that it is going to execute as in some buttons.

- It allows the user to have control. This applies when your customers are browsing or interacting on a platform. Remember that you must allow a comfortable and easy-to-use interface, so you will make your customer’s stay or interaction time longer.

- Think about the psychology of color. Think beyond what you like. Each color has its meaning and conveys a message to whoever is on the other side.

- Think of a design focused on usability. Apply all the steps we mentioned above and you will have a focus beyond the image. It seeks that it is of interest to the user and that makes the user want to stay longer.

The user experience is extremely important to take into account in all aspects. When developing any plans make sure the user experience is something you keep in mind. At Century Digital Marketing our experts create personalized marketing strategies with the user experience in mind while taking into account your business goals and objectives. Let us know how we can help out!

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