Any company that has a website requires a digital strategy. Despite the obviousness of the facts, many companies find it unnecessary, scary, or just don't know how to get started.
Other companies have an adequate strategy, while some maintain actions without a comprehensive strategy, and others seem to have no knowledge of the benefits that digital marketing can bring to their company
Some of the organizations that work without a defined strategy are likely to have good results in search engines, in their mailings and in social networks. However, with a defined strategy they could achieve their goals by investing less money, time and effort.
If these benefits interest you, we share 5 reasons to have a digital marketing strategy:
1) You have a path to follow
Starting a project from scratch, without a blueprint or guidelines, is very difficult to achieve. It's easy to get lost along the way and forced to improvise, which increases your chances of making mistakes. For example, your company may be clear that you are interested in getting more visits to the website, but can you define how many? You may want to gain more customers, but can you specify the percentage, or through which channels? Without specific goals, it is more complex to know exactly what to do and measure the success achieved with the measures you took.
2) Ensures that the objectives are homogeneous.
Ensuring that your entire marketing team is on the same page can be a difficult task. But you can facilitate it if you have written documentation that lists and clarifies your objectives, describing how it integrates with other priorities in the company, and if there is a way to measure what works and what does not.
In addition, it will help you ensure that there is a vision and a method that everyone must adhere to. Without a written strategy, everyone is free to project their own objectives and priorities, the result, everyone works with crossed purposes. Clarity is essential!
For this reason, there are guides you can follow such as SMART objectives (an acronym in English for the terms "Specific", "Measurable", "Achievable", "Relevant" and "Time-bound".
3) Helps to make better use of resources
If you are working without a strategy, it will be more difficult for you to figure out, in advance, the budget that your digital program needs to be successful, and to explore the skills that are required to develop it.
Having a strategy saves time and money. In addition, in the medium and long term it will pay off because from the beginning you will have a budget.
4) Avoid unnecessary investments
Even if you have enough resources, they can be wasted rather than used efficiently.
This is the case, particularly, of some large companies, where different sectors of the marketing area buy different tools that fulfill similar or equal functions. A written strategy, in this case, ensures a better organization.
5) Helps you stay ahead
A defined strategy must have goals, as these allow you to evaluate it and compare the results with what you had planned in the plan, facilitating the continuous improvement of your company.
It will also help you to optimize your strategy, that is: having a clear goal that you are pursuing allows you to evaluate what works and what does not, in order to make the necessary changes within your organization.
Defining a digital strategy doesn't have to be complicated. Start with a page or two outlining your objectives and tactics. Later, as you progress, you will be able to better land your ideas and thus build an increasingly complete document. Let us know if you would like to schedule a consultation with our team to discuss your digital marketing strategy.