A blog content is all that text developed on a particular topic and that is published on the website. It tends to be updated frequently and displayed in chronological order (from most recent to least recent).
The blog is one of the starting points to put your Content Marketing strategy into practice. With the posts published on this channel, you will attract visitors, generate traffic and, if you execute the actions correctly, generate leads that will later become customers.
However, that first step can be a real hassle for companies that are starting to invest or already investing in Content Marketing: What type of post should I produce for my blog? What are the most suitable formats depending on the issue I am addressing or my objective with the content? When and how to use images, audio and video in my blog?
So, to get out of the common place in Content Marketing and progressively increase your production without making it repetitive, in this post you will find 8 types of content that you can use on your blog to attract your audience more efficiently, helping to generate the results that your company wants and needs.
1. Educational posts
The main mission of this type of post is to educate the audience about the market in which the product / service is advertised. Here the concern is, above all, to educate - not to sell. It may be that the professional already uses the product and sees in these tips some insights to improve their campaigns.
2. Tutorials or step by step
If you have to teach your audience how to perform a certain action in a practical way, a post tutorial or step by step is a good idea.
The idea here is to make the reader repeat exactly what you are doing. It can be a culinary recipe, a drink, an action in Photoshop.
When writing a tutorial, remember that the reader is reading the post and doing what you are explaining at the same time.
Therefore, use screenshots, explanatory images and think very well in a logical order to pass the content in the best possible way to your audience.
3. News
News about your market is also interesting content ideas that you can produce for your business blog.
In that case, take advantage of the moment to post as quickly as possible. The news is immediate, so if it takes a long time to give a quick news, it may be that your competitors have already done it before, and when you show it to your audience there is the risk that it is too late.
How do you know when it is too late? It depends a lot on your niche and the importance of the news itself. Remember that news usually have expiration periods. Even so, they are a great way to connect with your audience and show them that you are always updating and looking for news about the market.
4. Reviews
When we look for content about our market, whether online or not, it is common that we find many quality things, and that in some way they serve us both to learn and to teach other people.
Therefore, your business blog can be a good place to write reviews related to your market. One of the ways to do this is to think about the products that your audience is interested in and that your audience consumes and do analysis on them.
5. Videos
Video content production is no longer just a trend for the future. It is a consolidated reality and with proven results. A good video strategy can increase audience understanding of what you have to offer.
In addition, with this format your company is also able to please consumers who prefer video to text. But, if I have already recorded a video, why write content in text?
Let's get straight to the point: Because while there are people who prefer video content, there are also people who prefer text content, or other formats.
Therefore, the best idea here is to diversify. Record a video, upload it to a channel (YouTube, Vimeo, DailyMotion, among others) and post it on your blog, but don't just post the video, you have to go further. Transcribe that video or create a text based on the audiovisual content. This will greatly increase the value of your post.
6. Interviews
There are many people outside of your company who may have good insights to share with your audience. So why not invite these professionals to an interview?
Invite influencers and personalities to speak about an issue related to your market. By interviewing people who are reference in your market, you will be creating content of high quality for your blog, in addition to being a very valuable learning for the interviewer.
Important: Value the interviewee. Make him feel important in the post. Create a very good post about the interview for them to share with their followers and bring a new audience to your site.
7. Case studies
One way to test the value of your product / service is to create case studies.
A great advantage of case studies, or simply cases, is that these contents demonstrate how a certain company overcame challenges and achieved important results using quality solutions. That is, they provide very important information for the business of any company.
Who wouldn't want to know an efficient "recipe" to speed up the entry of new customers, increase profits, spend less to produce more and other facilities? That perspective makes the customer, who is seen with the same problems, see how to use the same solution efficiently.
Another positive aspect of case studies is that they are focused on the client's perspective. It is not your company that says your service is good, but those who use it. That guarantees immense credibility to the message you want to get across. In addition to showing a genuine statement, studies tell a story and reveal how your products can be used to achieve certain goals. In other words, they are true proof of success.
8. Guest Posts
Does your business blog already receive guest posts? Guest posts are great content that you can use to post on your blog. Beyond being other content, it is a very valuable way for your company to maintain a relationship with allies. Guest posts are excellent strategies for your allies, because through these contents, they can reach a new audience and build link building for SEO strategies.
The advantage in this is that you do not need to spend effort in the production of the content, because someone else will do it. However, don't make the mistake of not aligning the subject and language of the guest post before your partner starts writing. This is essential for the post to be in accordance with the standards of your blog. By doing so, you won't have to do double duty on exhaustive edits, and you won't go through the hassle of asking your ally for a new version.
All these ideas are great to implement in your business blog, remember that the quality of your blog is important for its success. Also, we recommend sharing your blog posts on other platforms such as Facebook, Twitter and LinkedIn. Let us know if you are interested in setting up a meeting with the Century Digital Marketing team to discuss ideas for your blog.