Search Engine Optimization is the practice that will bring your website higher in the ranks of search engines. If your website shows up on the first page of results, there is a higher chance of getting visitors! SEO (Search Engine Optimization) is highly influenced by the page’s content.
SEO-Friendly content helps search engines rank pages higher. Some people think that the more keywords you have, the better the ranking, but in reality you need to help the search engines find and connect your content to the topic you are covering. Some tips to help make your page have SEO-friendly content are:
1. Include Headlines and Sub-headers
The use of headlines and sub-headers makes your content easier to read, which will increase the chances of the page being shared by different people. Search engine robots work the same way. When they start analyzing your site, they will use your headlines to better understand it.
2. Think about Your Keywords
Choosing keywords wisely is a good practice for anyone writing content. Some people prefer to research the keywords that will be beneficial and write their content based on that. There are many ways to incorporate the right keywords in your content. You could start by identifying the keywords that are related to your topic, use keyword planning tools, or use advanced SEO tools. There are so many options!
3. Optimize Images
Images make your content more interesting and relevant , but you need to pay attention to the size of the images you share. Images that are too large will slow down the load time of your website. You could use one of the many apps to resize your images without compromising quality.
4. Write High Quality Content
This is pretty obvious but it’s still worth mentioning. You should always try to write high quality content. Search engines pay attention to the sites that have relevant content. One of the best practices is to get people to write content that is useful, entertaining and of good quality so people read it and engage with it.
5. Create Content Regularly
Even though you might think that your readers need some time to soak in your content, updating it once or twice a week is a very good practice for content creators. If you don’t publish regularly, Google will not consider you as a good source, therefore, your content will not rank very high.
It might take some time to find out how to create SEO-Friendly content but in the long run it will be very helpful to start applying these tips to your content creation process. There is still a lot to learn about SEO because it is constantly changing, but one thing is for sure, good content leads to more traffic and exposure, which is ultimately the goal of every website.
Contact Century Digital Marketing to inquire about Search Engine Optimization!