Ideally designing a website that is simple but attractive at the same time is essential for business growth, and even more so for those in the food sector. A good web design in the food sector creates a perception of trust and quality, even before potential customers physically know the product or service.
Key visual aspects to create a food website
Prioritize the presence of real and palatable images
The first thing a nutrition website should highlight is the images, its main objective should be to display the products in a way that they look palatable. It is necessary to use photographs of excellent quality that are tempting, attractive, and authentic. Using images from another source can cause mistrust and disappointment if they appear very different from the original products.
In addition to images of food, it is necessary to go further, remember that photographs are the first visual objects that are saved in the memory of users, so you must add images of the restaurant and / or counters to cause a good first impression and incentivize your audience to make a reservation, order online, or visit the store directly.
Choose a font that makes it easy to read
Calligraphic typography style is all the rage in website aesthetics, however using it can be counterproductive. It should be a priority that the texts can be read easily, if it is difficult to understand the fonts used on a website this will generate visual exhaustion and abandonment on the part of the visitors. Choose an attractive font, play with sizes, bold and italics, but the simpler and more comfortable to read, the better.
The use of color, the key to success
The palette or color scheme you choose for your typography and your backgrounds is also important, avoid very bright colors and make appropriate use of contrasts, light letters on light backgrounds are the enemy, and the same happens with dark tones. Remember that through colors you can influence perspective or promote some sensations, so try to maintain a color balance that fits with the style of your entire website. Choosing the right colors and using them correctly will boost brand recognition.
Less is more
As mentioned before, food industry websites need to be highly visual, the design needs to create an attractive atmosphere, and the best way to do this is to stay minimal. Most of the time less is more, so you must be careful with excesses, it is key not to overload your website by choosing the correct images, establishing adequate spaces, and ensuring that the texts provide, in a few paragraphs, all the necessary information.
Rank the information, the most important thing up
Remember that your website must fulfill the function of communicating to customers all the information they need to know about your products and your business. Clearly and accurately display all data that can help resolve concerns and make this information fully accessible. Avoid the detours or your audience will get bored and decide to look elsewhere.
Essential features for an excellent food web design
In addition to the visual elements, the design of a good website implies the inclusion of functional elements, only then will it be possible to create a great digital experience. These are some functions that should be included in the food and restaurant web pages:
1. Questions or comments section
Adding a space for comments or frequently asked questions will help your customers feel important, you should see the interaction with them as an opportunity to show the added value of your business and to improve customer service.
2. Menu or product catalog
If your business is a restaurant you should make sure to create a suitable menu page, easily accessible, and completely intuitive. If, on the other hand, your business focuses on the sale of food products, it is essential to establish groups or categories that give order and facilitate the search. For both cases, remember to provide exact information and highlight your specialties.
3. Include forms or subscription network
Forms are an excellent tool to gather information, they allow you to know your potential customers and improve your marketing and sales strategies. It offers a benefit to customers in exchange for their data, such as the possibility of receiving newsletters, promotions, recipe articles, eating tips, or any other content from the related sector that is of interest to them.
4. Online booking or order system
In this digital age, the growth or decline of a business can be defined by the virtual facilities and comforts that are made available to users. Offer your customers all kinds of benefits that drive and influence the final purchase. Implement an eye-catching reservation system, this will generate a feeling of commitment in potential customers. An online shopping system works in the same way, being attractive and intuitive can be a determining factor for your profitability.
Now you understand that the quality design of a website in the food sector is key, there are numerous elements that can be added to achieve good brand recognition and offer a great experience, the important thing is that all these elements are implemented in cohesion and are constantly analyzed to evolve and find the best alternatives for your business. We are sure that if you take these aspects into account you will be able to obtain an excellent result.
If you have questions related to the food sector or need additional information, do not hesitate to contact us. At Century Digital Marketing we create websites with our customer’s objectives in mind, feel free to ask us for an estimate. We will be happy to assist you!