E-Commerce has proven to be one of the best ways to generate income for companies, no matter their size. Nowadays, brick and mortar businesses are expected to have an ecommerce option for customers to purchase online. Recently, we have seen an increase in social media sales, which presents a great opportunity for businesses because it's convenient for customers to buy products where they spend most of their time.
When it comes to selling on social media, it’s important to choose the right platform to sell on. Make sure you take a look at the platforms you get more engagement on and start there! Here are 5 tips for selling on social media:
1. Take advantage of paid advertising
Paid advertising is one of the best ways to reach a big audience and target the right people. It’s crucial to put a frequency cap on your ads to limit the number of times a user is exposed to your ad. Remember there has to be a balance, you don’t want your audience to unfollow you.
2. Personalize the products you show
Users prefer to see a specific ad for a product they would be interested in rather than seeing a bunch of products they don’t care about. If you promote products tailored to your target customer you have a better chance of appealing to your audience and increasing your sales.
3. Use professional, high quality images
Since the platforms you will be using are very visual and the image of your product is what people see first, you need to use high quality images. The goal is to show off your product in the best way possible. Lifestyle photography is also a good way to portray your product, there are the images of people using your product. These images give a better idea of your product and they often make customers think they “need” the product.
4. Provide users with an experience
Whether you use stories, posts or both, make sure you create videos with your products. Give viewers a glimpse of what they could be missing out! There are plenty of creative ways to show your products and people are very responsive to videos. Also, you can show more than one of your products!
5. Address the questions
Don’t ignore the comments! People will take their questions to the comments section of your posts. Make sure you answer as timely as possible. Remember that people are buying products they can’t touch, feel, try on, etc. It shows that your company cares about them and your answers can help other viewers become interested.
Your customers are already using social media, if you are not selling there you should definitely give it a try! Remember it’s all about staying ahead of the competition, take advantage of all the platforms and start advertising your products online.
If you need help setting up your social media accounts, paid advertising or e-commerce website let us know! We would be happy to give you a free proposal.